Vertis: For the Man with a Plan.
Project Type: Ad Campaign
Skills: Research, Brand Identity, Visual Design, Concept, Advertising, Illustration, Copywriting
Project Length: 6 weeks
Collaborators: Akiko Masker (logo design)
Project Overview: Vertis is a procedure that uses Vasalgel as a form of non-permanent birth control for men. In our culture, women take birth control in the form of pills, implants, patches, and shots. Couples can use condoms and other prophylactics to prevent pregnancy, but pharmaceuticals and medical procedures are only available to women. How do we create a paradigm shift in our culture to help men get on board with the concept of male birth control?
- Needles near genitals? It's a tough sell
- Vasalgel doesn’t protect against STI’s - why undergo this procedure instead of relying on condoms or your partner’s birth control?
- How do we avoid stereotyping the demographic or relying on tropes of toxic masculinity?
Additional images for posters, social media, web ads, and print ads.
The Campaign in the Wild